#PartyHefty

To get Hefty back on top of the party cup game, I helped plan and manage the 2017 #PartyHefty campaign, where custom branded “flip cup” tournaments were set up at three Major League Baseball stadiums across the U.S., featuring MLB alum and culminating in a Flip Cup Final in Miami surrounding the MLB All Star festivities. Did I mention... we produced a 20ft inflatable Hefty party cup and brought it to each stadium? That was fun.

With the help of onsite influencers & a paid media partnership, the campaign garnered over 100MM impressions. Chief Marketer awarded the campaign Bronze for Best Campaign Targeting Millennials.

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MY ROLES

General account support

Logistics & strategy support

On site support

Client communication support

Analytics & reporting support